“Road traffic injuries are a major but neglected global public health problem.”

World Health Organisation

Action Vision Zero helps communities campaign for safe roads and streets where people want to walk, cycle and spend time. Achieving a vision of zero fatal and serious road casualties is entirely possible in the long term, but requires a rethink of the balance between people and motor vehicles. This is critical, not just for our safety, but for social justice, increasing physical activity, reducing air pollution and slashing carbon emissions.

1,782 people were killed and 25,484 were reported to be seriously injured on UK roads in 2018. The majority of these victims were “vulnerable road users”, or those walking, cycling or riding motorcycles.

This level of death and serious injury would be a crisis in any other mode of transport or part of society. Unfortunately it has come to be accepted on our roads.

The Vision Zero concept, pioneered by Sweden in 1997, challenges the inevitability of road danger and puts human health at the centre of how we design and manage our roads and streets. It has since been adopted by cities including London, New York, San Francisco, Chicago, Paris, Berlin and Stockholm.

While it is easy to set Vision Zero ambitions, it has been much harder to deliver sustained results. Initial sharp declines in road fatalities following the introduction of Vision Zero policies in Sweden and New York have levelled off in recent years.

Action Vision Zero helps to take the concept to the next level in the UK. We do this by providing evidence, proven policy ideas and one-to-one support to communities, campaigners and elected representatives.

This is about reducing the impact of motor vehicles by demanding:

Slower speedsMaximum 20mph speed limits where people and vehicles mix and compliance with those limits.
Safe junctions & crossingsDirect crossings on desire lines with short waiting times and enough time to cross.
Safe space for cyclingProtected cycle lanes on main roads and low-traffic neighbourhoods.
Less traffic Fewer vehicles means fewer casualties. Achieving this requires more walking, cycling and public transport, more efficient and sustainable delivery of goods, and road user charging.
Safe vehiclesSpeed limiters on all new private cars; retrofitting speed limiters on all working vehicles; safe HGVs including Direct Vision Lorries and Bus Safety Standards.
Safe behaviours and enforcement An end to careless and dangerous driving. Education plays a role in achieving this, but clear and visible police enforcement is a priority.

We offer a wide range of resources and one-to-one help that is available free of charge. Please contact Jeremy and Emma from Action Vision Zero here.

Action Vision Zero has been set up with funding from the Foundation for Integrated Transport.

Blog Feed

AVZ Blog (Jan22) Getting unsafe drivers off our roads with license suspensions

This blog can be downloaded as a pdf here AVZ Blog (Jan22) Getting unsafe drivers off our roads with license suspensions On Monday 10th January, MPs debated whether police should have the power to suspend driving licenses. This was a Westminster Hall debate triggered by the huge public support for this change. Over 104,000 people …

AVZ Blog (November 2021) – London Vision Zero Action Plan Progress Report: good progress but more is still possible

This blog can be downloaded as a pdf here Just published by TfL is their three-year progress report on the Vision Zero Action Plan. The original plan came out in July 2018 and the new report assesses how much progress has been made and the new actions TfL is committed to to ensure the targets …

AVZ Blog (Nov21) Hit and run – sentence needed that fits this cowardly crime

This blog can be downloaded as a pdf here Today there is a Westminster Hall debate on penalties for fatal road traffic offences. This has been achieved due to petitions from families bereaved by crashes where the driver left the scene. The families of Matt Smyth, Paul Wood and Ryan Saltern have made this debate …